If you are storing and despatching the products yourself, you don't need to put a label with the image barcode image on to your product (but you can if you wish to).
However, if you are using the Amazon warehousing & despatch arrangements (Fullfillment by Amazon), you will need to put the barcode image on to your products. Link to label printing
Do I need to put a barcode label on my products?
If you are storing and despatching the products yourself, you don't need to put a label with the image barcode image on to your product (but you can if you wish to). However, if you are using the Amazon warehousing & despatch arrangements (Fullfillment by Amazon), you will need to put the barcode image on to your products.
Link to label printing